![]() Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. A State Department eager to aid Yugoslavia's nonaligned communist government. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History.īrilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. ![]() Six months after its American introduction in 1985, the Yugo was a punch line within a year, it was a staple of late-night comedy. ![]()
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